David Rodnitzky is CEO and co-founder of 3Q Digital, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.
Digital Transformation
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.
Digital Transformation
In Part 2 of a series on how to sell your agency, columnist David Rodnitzky discusses why some agencies get snapped up and others are passed over.
Digital Transformation
Thinking about selling your agency? From incorporating to employees, columnist David Rodnitzky has tips on how to make the process easier.
Data
Columnist David Rodnitzky envisions a world where we could hold the government accountable to metrics and vote not just for candidates, but also for KPIs.
Performance Marketing
Don't believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse.
Digital Transformation
In an increasingly efficient world, what works today won't work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.
Performance Marketing
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
Digital Transformation
Don't make the mistake of not listening to experts. Columnist David Rodnitzky says that whether you're looking for a doctor or an SEM, you need to keep the "10,000 hours" of experience rule in mind.
Marketing Management
Every agency experiences losses, but columnist David Rodnitzky explains that the ones that choose to learn from their losses are in the best position to succeed long-term.
Digital Transformation
Some marketers are better at lying than others. But columnist David Rodnitzky believes truly successful marketers are honest about their intentions and provide value to potential customers.
Digital Transformation
Don't try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
Performance Marketing
Columnist David Rodnitzky discusses the key ways the FTC's guidelines on native ads will impact marketers.
Marketing Management
As 2015 comes to a close, columnist David Rodnitzky share his picks for this year's most memorable successes and flops in the marketing industry.
Digital Transformation
From pay-to-play awards to fabricating a disaster, some marketing maneuvers are truly deceptive. Columnist David Rodnitzky explains why you should pass on these sketchy tactics, even though they sometimes end up driving sales.
Digital Transformation
So long, Facebook and Google? Not any time soon. But columnist David Rodnitzky believes marketers need to recognize how rapidly change happens in our industry and find a balance between what works today and what may come tomorrow.
Marketing Management
Why would a client pay for an advertisement congratulating its service provider for good work? Columnist David Rodnitzky explains the reasoning behind such a move, yet wonders why the industry still thinks this way.
Data
If you don't have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it's not a good idea.
Digital Transformation
Not all marketing functions should be outsourced, but can your internal team really handle everything? Columnist David Rodnitzky explains how to decide when to turn to an agency.
Performance Marketing
As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky.
Marketing Management
Which behemoth will win the war for online marketing dollars? Columnist David Rodnitzky breaks down the strategies of the biggest players and their odds of winning.