David Rodnitzky
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David Rodnitzky

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About David Rodnitzky

David Rodnitzky is CEO and co-founder of 3Q Digital, a marketing firm with offices in the San Francisco Bay Area and downtown Chicago. David is the founder of the LinkedIn Online Lead Generation Group, an advisor for Marin Software, and a regular contributor to the 3Q Digital blog. He can be found at numerous speaking engagements across the SEM community.

David Rodnitzky's latest articles

Performance marketing

How To Beat Amazon As An Online Retailer

It’s been amazing to watch Amazon’s transformation from online bookstore to ecommerce juggernaut. Today, Amazon sells everything under the planet, fulfills ecommerce for thousands of companies, hosts major websites, enables crowdsourcing, and may even offer drone-driven product delivery someday. The company is now worth more than $160 billion – that’s more than Target, Macy’s, Sears, Nordstrom, […]

Marketing operations (MOps)

Is Native Advertising Legal? Does It Matter?

I start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on deceptive advertising Native advertisers and publishers will profit tremendously from these violations and receive little to no punishment or regulation from the FTC This concept, which I call “regulatory arbitrage,” has been proven to be highly profitable, […]

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