About Danita Smith
Danita is a marketing innovation strategist and the founder of Adanis Design, a wellness-based digital marketing advisory practice specializing in AI-driven transformation, systems design, and human-first digital experiences.
With over a decade of experience advising global enterprise organizations, she helps marketing leaders elevate customer trust, simplify complexity, and design emotionally intelligent systems that scale. Her work blends behavioral psychology, systems thinking, and human-centered design – with a commitment to empathy, integrity, and the belief that people always come before profit.
An award-winning leader in digital experiences and search – she teaches, coaches, and speaks on content strategy, search experience, and the future of wellness-led marketing leadership. She adores spending time at the beach with the people she loves, great coffee, and laughing out loud.
