Chris Sherman

Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land and is now retired.

Marketing Management

What to expect when you attend SMX West. Here’s your special preview!

SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. SMX West […]

Marketing Management

Check out my BIG SMX East Preview. Then register & save!

Search Engine Land’s SMX East is every SEO and SEM’s dream: a tactic-packed agenda, more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to attend. The SMX […]

Marketing Management

Here’s my exclusive look into SMX Advanced, only 1 week away

Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 22–23. Here’s a preview of what to expect. While All Access Passes are currently SOLD OUT, you can still add yourself to the wait list and get notified once a ticket becomes available. View […]

Performance Marketing

SocialPro is one week away, register today!

Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals. SocialPro is next week in Seattle; here are four reasons why you don’t want to miss it: Tactics that work. Learn proven tactics to improve your social media advertising and organic campaigns. Whether your goal is to drive […]

Performance Marketing

Get an exclusive look into SocialPro, only 2 weeks away

We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those users, whether they’re on Facebook, Twitter, Pinterest or any of the other […]

Performance Marketing

Wanted: Session Ideas For Marketing Land’s SocialPro Conference

We want your input to help us plan our upcoming Marketing Land SocialPro conference (formerly known as SMX Social Media Marketing), which will be taking place in Las Vegas November 18–19, 2015. Specifically, we’d love to hear from you if you have an great idea for a session you think should be on the agenda. […]

Marketing Management

Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan’s achievements with Lenovo over the past six […]

Customer & Digital Experience

Get To Know: Copyblogger Media’s Founder & CEO

  Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger […]

Data

Get To Know: Humana’s Director of Analytics, Consumer Insights

  Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total […]

Marketing Management

Get To Know: ExactTarget’s Marketing Insights VP

Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created […]

Marketing Management

Get To Know: Trueffect’s Chief Marketing Officer

Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search […]

Customer & Digital Experience

Get To Know: The CEO Of MobileMoxie

  Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training […]

Marketing Management

Get To Know: The Wizard Of Moz

  To anyone working in the search marketing field over the past decade, Rand Fishkin needs no introduction. He is the cofounder, and Wizard of Moz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand […]

Marketing Management

Must Attend: The All New Marketing Land Digital Marketing Summit

As a marketer, you’re constantly striving to gain an edge, to create a unique voice that compels people to listen, to learn, to desire. Every day you reach within to tune and hone this voice: to add richness to its timbre, to add emotion to the stories you weave, to add color and depth to […]

Marketing Management

The Big SMX West Preview – A Virtual Tour Of What To Expect

Search Engine Land’s SMX West search marketing conference is returning to San Jose on March 11-13, 2014. We’ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. SMX West is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a […]

Performance Marketing

Want To Speak @ SMX Social Media Marketing? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2013, November 20-21, at the ARIA Resort & Casino in Las Vegas. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch […]

Marketing Management

Enterprise PPC Campaign Management Tools 2013: A Marketer’s Guide

Anyone managing a large-scale paid search campaign recognizes the value of tools, whether it’s just using Excel or licensing a more sophisticated PPC campaign management tool. It’s just impossible to manage thousands of ads, especially as paid-search options get more dynamic and competition intensifies. According to a new report from Digital Marketing Depot, marketers are […]

Marketing Management

Search Remains First, Social Second For How People Find Websites

Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in […]

Performance Marketing

Enterprise Social Media Management Software: A Marketer’s Guide

If you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social […]