Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.Chandar Pattabhiram | Apr 24, 2017 at 2:06 pm ET
Today's consumers demand personalized and authentic experiences on their preferred channels, in ways that matter to them. Columnist Chandar Pattabhiram explains how marketers can adapt to these consumer needs to win their loyalty.Chandar Pattabhiram | Mar 27, 2017 at 2:16 pm ET
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low.Chandar Pattabhiram | Mar 1, 2017 at 1:00 pm ET
Full-brain marketing and a sales/marketing convergence are some of the trends you can expect to see in 2017, according to contributor Chandar Pattabhiram.Chandar Pattabhiram | Jan 3, 2017 at 1:00 pm ET