How your startup should be using Google AdWords
If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.
For the founder sitting in coworking spaces like The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do you even start? Do you hire someone to manage your campaigns, or do you try to get by in the beginning by having your intern do it?
No matter what you do, it can feel like the wrong choice; advertising your business for the first time can be very stressful.
But you’re taking a leap, and you should applaud yourself for it — and then use these tips to start generating growth.