Top 60+ Content Marketing Education Resources

Content marketing is more popular than ever with 91 percent of B2B marketers and 86 percent of B2C marketers employing content marketing initiatives this year. As the number of businesses embracing content marketing grows, more resources become available. The following educational resources — from blogs and videos to training, events and more — can help any marketer learn the significance of content marketing and how it can be applied successfully in any business’ online marketing strategy.

Content Marketing Blogs

• Content Marketing Institute – Formerly Junta42, Content Marketing Institute was founded by Joe Pulizzi, the leading evangelist for content marketing
• Marketing Land – Content Marketing Channel – Marketing Land is led by search journalist Danny Sullivan and provides content about Internet marketing, marketing issues and the online marketing industry
• Convince and Convert – Social media and content marketing strategy posts by the Convince and Convert team, led by president Jay Baer
• Marketing Profs – Real world education for modern marketers by many of the sharpest minds in marketing
• Vertical Measures – “How to” Internet marketing information on a variety of topics from SEO and social media to content marketing and strategy
• Brian Solis – Business and marketing online resource blog ranked among the top 1 percent of blogs tracked by Technorati
• Copyblogger – Tools and training for smarter content marketing
• TopRank Blog – Insights, resources and commentary on a range of digital marketing and public relations topics
• Heidi Cohen – Marketing related insights grounded in digital and direct marketing
• Find and Convert – Relevant, informative content on digital marketing topics to help you optimize your marketing results
• Kikolani – Blog marketing and blogging tips for personal and professional bloggers
• HubSpot – Inbound marketing content on a variety of topics for marketers of all skill levels, from introductory to intermediate and advanced
• Social Media Examiner – Content that helps businesses discover how to best use social media blogs and podcasts to drive traffic, awareness and revenue
• Marketing Experiments – The first internet based research lab to conduct experiments in optimizing marketing and sales processes

Content Marketing Whitepapers, Free Guides And Case Studies

• 2013 State of Content Marketing – Fresh perspective on what marketers are focusing on in 2013
• How to Improve Content Marketing Results with Predictive Models – Learn how to improve content marketing campaigns, why predictive analyses are superior to CRM and what kind of data you need to get started
• Creating Content that Sells – How to create a mix of content and social media that generates demand and revenue
• A Practical Guide to Building a Killer Content Strategy – Take the guesswork out of content planning and learn how to create a successful strategy custom to your business
• An Introduction to Using Dynamic Content in Marketing – Learn what dynamic content and how it increases conversions
• Better Yield in the Content Marketing Field – Results of a survey of more than 400 B2B buyers and content seekers
• A Field Guide to the 4 Types of Content Marketing Metrics – Learn the four key categories of metrics, how and when to deploy them, and how to measure real ROI
• The Advanced Guide to Content Marketing – 40,000 word, ten chapter guide about the ins and outs of content marketing
• What is Content Marketing? – Content marketing experts share their knowledge of content marketing: what it is, what it isn’t, why it is the “modern marketing” and more
• How to Content Market – Understand the trends and dynamics driving content marketing
• Content Marketing Tools Guide – Explores eight efficient content tools to strengthen content operations
• CMI Case Studies – Learn how 4 businesses are using content marketing and seeing positive results
• 11 Examples of Killer B2B Content Marketing Campaigns Including ROI – 11 B2B companies employing successful content marketing strategies

Content Marketing Training

• Marketing Profs University – Comprehensive online training in a number of areas of marketing including digital advertising, email marketing, campaign planning and more
• Content Marketing Crash Course – How to create a winning content strategy to drive business
• Inbound Marketing Certification – Nine classes that cover the core elements of inbound marketing strategy
• Content Marketing Training for Your Business – A variety of options from a one hour webinar to a ½ day, full day or multi day content marketing workshop
• Content Marketing Certification – Learn what content marketing, is, isn’t, its history and its role in marketing today
• Content Marketing 2013 WebConference and Certification – 21 on-demand sessions on topics ranging from keyword research and persona based content marketing to content marketing measurement
• Content Marketing Boot Camp – Available both in person or virtually, learn all there is to know about content marketing in 2-3 days

Content Marketing Infographics

• The Dos and Don’ts of Content Marketing – Best practices and dos and don’ts of blogging, press releases, infographics and guest posting
• The History of Content Marketing – A look into content marketing from the past, from 4200 B.C. through 2011
• Content Marketing vs. Traditional Advertising – Content marketing use and budget compared to traditional advertising
• The Anatomy of Content Marketing – Explores how content marketing can help businesses grow online
• Taking Shape with Content Marketing – Why creating custom content is important for your business
• Content Marketing Matrix – Use the four quadrants: entertain, inspire, convince and educate to generate ideas
• Content and Inbound Marketing Blueprint – How inbound marketing and content marketing work together
• Content Marketing Landscape – See how all Internet marketing disciplines come together
• History of Marketing Channels – Timeline of marketing channels dating back to 1839

Content Marketing Videos

• What is Content Marketing? – Content marketing explained in less than 4 minutes
• Coca-Cola Content 2020 Part One and Part Two – How Coca-Cola has approached content marketing
• How Long Does it Take Content Marketing to Work? – Find out how long it will take to get ROI from content marketing initiatives
• Content Marketing and the Power of Story – A brief history of content marketing and where it is today
• How to Measure Content Marketing – Learn how to measure content marketing ROI
• Next Wave with Gary Vaynerchuk: Content is King – Gary Vaynerchuk discusses how content marketing is changing advertising

Content Marketing Podcasts

• Content Marketing 360 – Hosted by Pamela Muldoon, Content Marketing 360 features discussions with many of the top marketing minds from all over the world
• Content Marketing Podcast – Rachel Parker of Resonance Content Marketing helps listeners understand what content marketing is, why it is important and how to use it successfully
• Content Warfare Podcast – How to succeed at content marketing, social media and content creation
• Social Pros Podcast – Real people doing real work in social media
• Explore Marketing Uncensored – Your way into the minds of some of the top digital marketing and social media experts

2013 Content Marketing Events

• Content Marketing World – Sept. 9-12 | Cleveland, Ohio
• Mequoda Gold Member Summit – Sept. 18-20 | Cape Cod, Mass.
• Incite: Marketing Summit – Sept. 18-19 | NYC
• BOLO – Oct. 13-15 | Scottsdale, Ariz.
• Content Marketing World Master Class – Nov. 6 | San Francisco
• Content Marketing World Master Class – Nov. 13 | NYC

What content marketing resource(s) have you found to be helpful? Let me know in the comment section. 

Images provided by Vertical Measures

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with an SEO foundation, focused on helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker and author of Content Marketing Works. In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.