Why ‘it’s just SEO’ could cost the industry billions
Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Andrew Holland is the Director of SEO at JBH, an award-winning Digital PR and SEO agency. His SEO background stems from a 17-year career in the police, during which he spent several years in intelligence, using SEO within internal systems to catch criminals. After developing chronic asthma, Andrew left the police and launched a freelance SEO and digital marketing career, and has worked with a wide range of clients, from SMEs to 8-figure businesses. Today, he directs the SEO delivery for one of the UK's fastest-growing Digital PR and SEO agencies. Building organic visibility, trust, and fame for consumer brands.
Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.
Andrew Holland | Jun 3, 2026 at 9:10 am ET