Why your explainer video matters to your B2B customers
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.
Alexander is a visionary B2B marketing leader with over 15 years of experience in building highly successful organizations. As a founder and CEO of INFUSEmedia, he specializes in driving growth through omnichannel marketing. Alexander is a graduate of Babson College with a degree in Entrepreneurship, Marketing, and International Business.
Explainer videos are an essential asset for B2B marketers. Columnist Alexander Kesler shares tips for crafting powerful explainer videos that will bring your brand higher conversions.Alexander Kesler | May 1, 2017 at 10:36 am ET
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From encouraging user-generated content to implementing the "Rule of Seven," contributor Alexander Kesler suggests key shortcuts that can give your B2B content marketing strategy a competitive boost.Alexander Kesler | Mar 6, 2017 at 10:33 am ET