Alex Bornyakov

Alex Bornyakov is CEO and co-founder of VertaMedia, the online video supply-side platform (SSP). Alex began his career in software outsourcing services and software production management over a decade ago. Since 2005, he has been holding key positions in different IT companies. In 2008, Alex established VertaMedia in partnership with his co-founders and built it into a trusted and well-regarded international digital marketing company that specializes in video advertising.

Management

Bringing much-needed transparency to RTB

Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.

Experience

Putting programmatic video back on the radar

Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.