Header bidding: The biggest trends for 2018
Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.
Alex Bornyakov is CEO and co-founder of VertaMedia, the online video supply-side platform (SSP). Alex began his career in software outsourcing services and software production management over a decade ago. Since 2005, he has been holding key positions in different IT companies. In 2008, Alex established VertaMedia in partnership with his co-founders and built it into a trusted and well-regarded international digital marketing company that specializes in video advertising.
Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.Alex Bornyakov | Apr 10, 2018 at 11:29 am ET
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it.Alex Bornyakov | Oct 27, 2017 at 2:37 pm ET
Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.Alex Bornyakov | May 10, 2017 at 2:52 pm ET
Ad blocking has long been a concern for advertisers, but video ads are getting hit especially hard. Columnist Alex Bornyakov explores why this is and offers some solutions to this growing problem.Alex Bornyakov | Mar 15, 2017 at 1:45 pm ET
The recent Methbot scam should act as a wake-up call for advertisers, and columnist Alex Bornyakov provides steps you can take to protect yourself.Alex Bornyakov | Jan 18, 2017 at 3:00 pm ET
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.Alex Bornyakov | Nov 23, 2016 at 1:20 pm ET