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In a recent poll of retail search marketers, improving the quality of the merchant feed was cited as the biggest impediment to scaling Google Product Listing Ads (PLA) campaigns. Everyone knows that compliance with Google’s merchant feed policies is a basic cost of entry into PLAs. But what does it really take to optimize your […]
So you’ve got your merchant data feed straightened out and your PLA campaign up and running. But is your PLA campaign really firing on all cylinders? Do you feel like you’re just scratching the surface? If so, you’re not alone. After launching their PLA campaigns, many marketers are now struggling to optimize, fine tune, and […]
Paid search is one of your most measurable and effective marketing channels. Because of this, you want to be certain you’re getting the most out of your SEM campaigns. But how can you tell if your SEM campaigns are optimized for success? Attend this webcast and learn how you can easily self-assess the “health” of […]
As 2011 winds down, it’s time to take stock of PPC plans for 2012. With continued pressure from other marketing channels, is your paid search campaign on target for growth in 2012? This webcast will focus on what retailers and managers of large PPC campaigns can do to ensure successful PPC growth in 2012. We’ll […]
Marketers are in a precarious position as search engine marketing enters a new era. Increasing competition for keywords combined with the limited leverage available to bidders has decreased CTR and conversion rates. Revenue is negatively impacted. Higher bid prices and more ads per keyword make it progressively more difficult to meet campaign ROI objectives. How […]