How to vaccinate your data from potential exposure
Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.
Adam Corey leads Tealium’s marketing and is responsible for driving awareness around the power of Tealium and cultivating alliances with best-of-breed customer data solutions. He has over 13 years of experience in digital analytics, marketing and business development. Prior to joining Tealium, Adam led the solutions consulting groups at Upsight and CrowdFactory (now part of Marketo). He also previously led technical production efforts at ABCNEWS.com.
Data privacy: Will the industry emerge stronger following the Facebook fallout?
New regulation will push transparency to be normalized so advertisers must communicate simply and openly about how audience data is used.