Arm & Hammer Taps Influencers To Promote #ClumpAndSeal Cat Litter

The cute cat meme will never die. The internet has made cats more famous than, well, any human being. Just ask Grumpy Cat.

Working with this incessant love for all things cats, Arm & Hammer teamed with Social Media Link and its Smiley360 product trial platform which encouraged cat owners to share their stories and offered coupons for Arm & Hammer Clump & Seal cat litter.

The campaign, which is running throughout the Summer, aims to track people’s path to purchase through in-store coupons and shareable digital coupons. Social Media Link tapped its 4,600 cat owner influencers, gave them a coupon for the product and then asked them to share their cat’s experience with the product to their fans and followers.

Has your cat had a chance to try #ClumpAndSeal yet? Let us know what they think! Better yet, show us! pic.twitter.com/PR4cB4u1UQ

— Smiley360 (@Smiley360) August 12, 2014

These 4,600 influencers also encouraged their followers to download a $3 coupon for the product by going to the brand’s website.

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Steve Hall

Steve Hall is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.