Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Apple Using OpenStreetMap With Its Own Tiles Instead Of Google Maps In Select Cases

Apple Using OpenStreetMap With Its Own Tiles Instead Of Google Maps In Select Cases

As you may have seen by now there were some new iOS screenshots showing maps that don’t look like they are from Google. Below are a couple of the shots in question (via 512Pixels and The Next Web). See update below regarding OpenStreetMap. There was also the discovery of code that suggested these maps were […]

Greg Sterling on March 8, 2012 at 9:56 am | Reading time: 3 minutes

As you may have seen by now there were some new iOS screenshots showing maps that don’t look like they are from Google. Below are a couple of the shots in question (via 512Pixels and The Next Web). See update below regarding OpenStreetMap.

There was also the discovery of code that suggested these maps were being generated by Apple internally. We reached out to Google for a comment but didn’t receive any sort of statement. John Gruber has apparently been given an answer by his sources about what’s going on:

Gruber says, “What I’m hearing now is that Places still uses Google Maps, but the maps in Journals and slideshows are not using Google Maps, and are Apple’s own stuff.”

We’ve been waiting for well over a year to see where and how Apple deploys its own mapping assets. Since 2009 Apple has made several significant mapping-related acquisitions:

  • Placebase (in 2009)
  • Quebec-based Poly9, a Google Earth-like product (2010)
  • C3 Technologies

Other “circumstantial evidence” such as off-hand comments by Steve Jobs before he died and job postings suggested that Apple would offer its own mapping and navigation products in the not-too-distant future:

The iPhone has revolutionized the mobile industry and has changed people’s lives and we want to continue to do so. We want to take Maps to the next level, rethink how users use Maps and change the way people find things. We want to do this in a seamless, highly interactive and enjoyable way. We’ve only just started.

Google’s mapping expertise and capabilities are still well ahead of Apple’s. Apple could always buy another company, such as TeleNav or deCarta, and gain considerable additional mapping tools, expertise and assets. This is just my speculation, however.

Apple doesn’t want to disrupt its users’ expectations and experience by introducing a half-baked mapping product. Accordingly, what appears to be happening here is a “toe in the water” approach, as Apple begins to replace Google Maps in select cases — perhaps to ease its users into seeing a product with a new look and feel. But it does appear to be the start of a migration to another mapping platform.

If we hear anything more, we’ll update this post.

Postscript: The mapping platform that Apple is using is OpenStreetMap (outside the US only apparently), with Apple’s own map tiles, according to OpenStreetMap’s post:

Yesterday Apple launched iPhoto, its photo management app, for the iPad and iPhone… and we’re rather pleased to find they’re the latest to switch to OpenStreetMap.

The desktop version of iPhoto, and indeed all of Apple’s iOS apps until now, use Google Maps. The new iPhoto for iOS, however, uses Apple’s own map tiles – made from OpenStreetMap data (outside the US).

Recently Foursquare stopped using Google Maps in favor of OpenSteetMap data. We asked: was it the beginning of a trend? It would appear so.

Related Entries

  • Foursquare Breaks Up With Google Maps, Is It The Beginning Of A Trend?
  • Apple Maps Inevitable As Company Acquires 3D Mapper C3
  • Apple Renews Maps Deal With Google — What’s Up With That?
  • Apple Moving To Close Gap With Android On Speech, Navigation
  • Siri: Not A “Search Engine” But You Might Use It Like One

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Will in-person events continue to be impacted as COVID constantly reinvents itself?
    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?

About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.