Agency Crowdsources ‘Selfie Speeding Signs’ To Display On Interactive Billboards
Would a billboard better get your attention if it pictured a friend, family member, or even yourself? That's the idea behind a new campaign collecting selfies to deter speeding.
In Belgium, they use happy (and sad) faces on their speed limit signs. The signs, which react in real time to drivers’ speeds, display a happy face when the driver is within the limit and a sad face when the driver exceeds the limit.
While that’s already far more interesting than the signs in America, Antwerp-based Duval Guillaume, working with local government, has taken things a step further. Enter the Selfie Speeding Sign.
Yup, selfies on a speed limit sign. People could participate by uploading their photos to the campaign’s website. Pardon the poor Google Translate version of this page.
A poster campaign urged local residents to upload two photos of themselves. One with a happy face and one with a sad face.
The images were then placed on additional interactive billboards equipped with a speed sensor. If passing drivers are within the speed limit, they’ll see a smiling selfie. If they exceed the limit, they’ll see a sad selfie. Technically, they’re more portrait-style pictures rather than a selfie, but let’s not mess with an ad agency trying to capitalize on a trend.
The agency has set it up so that the images only appear on boards near where the person submitting the selfie lives, so as to pretty much guarantee that the pictured person and all their family members will be out and about to see the board, take a picture of it and share it on social media.
The case study video below informs us “after just a few days, hundreds of selfies have been uploaded and used to stop people from speeding.” Anyone can also visit a gallery to see all the images that have been uploaded.