AdWords On-The-Go With New Android App

This week, Google launched an AdWords app for Android users. The app is now available for download globally on the Google Play Store.

The AdWords for Android app, which had an initial debut in Canada last month, lets advertisers monitor campaigns and offers some management capabilities, including updating bids and campaign budgets. A dashboard provides a view of impressions, clicks, click-through rate as well as cost and conversions, each of which can be drilled into at the ad group, with segmenting by day of week and device.

Users can link multiple AdWords accounts with the app and toggle between them. Google has had an app for its AdWords Express product, but this marks the first mobile app for the full Adwords platform.

An iOS version will be coming, but no timing has been announced.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.