YouTube’s New Trending Tab Shows Videos As They Go Viral

Google says videos are curated based on comments, views, novelty and external references.

on December 10, 2015 at 10:52 am | Reading time: 1 minute
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As part of its #YouTubeRewind 2015 announcement, the site rolled out a new “trending tab” that monitors the latest viral videos.

“This new tab in your YouTube app delivers the top trending videos directly to your Android, iOS and desktop device,” says YouTube on its blog, “See ’em as they take off and before they appear in YouTube Rewind 2016.”

A Google spokesperson told VentureBeat the videos are not curated based on a viewer’s watch habits but via an algorithm that tracks comments, views, novelty and external references, and that the videos listed in the tab differ from country to country.

YouTube Trending Tab

YouTube trendings tab

VentureBeat also reported that videos rated for mature audiences are excluded from the trending tab.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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