YouTube Brands & Creators Can Now Upload 360-Degree Videos
New video format works on desktop and Android devices, but not yet available for iPhones and iPads.
YouTube made its official announcement today that it now supports 360-degree video uploads.
According to YouTube, they have already heard from a number of brands who are looking into ways to use this as a storytelling format.
[pullquote]You could let viewers see the stage and the crowd of your concert, the sky and the ground as you wingsuit glide, or you could even have a choose-your-own-adventure video.[/pullquote]
The 360-degree videos can be watched via the YouTube app for Android, and YouTube.com, but Google said it is still working to make the new video format viewable on iPhones and iPads.
The announcement included a list of compatible 360-degree video cameras, including: Bublcam, Giroptic’s 360cam, IC Real Tech’s Allie, Kodak’s SP360 and RICOH THETA.
Brands and creators are invited to attend an upcoming YouTube technology showcase in Los Angeles during April to learn more about the technology and techniques used to create the videos.
Here’s an example of what the new 360-degree videos look like: