Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting

Yahoo Gemini Adds Over 40 Flurry Personas To Native Ad Targeting

Personas harness data based on activity among heavy users of particular apps.

Ginny Marvin on April 8, 2015 at 3:40 pm | Reading time: 1 minute

yahoo-gemini-fade-1920

Yahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising.

Powered by Yahoo-owned Flurry, which tracks user behavior across roughly 650,000 apps, the personas are based on behavioral data of heavy app users and comprise more than 40 audiences such as “Business Travelers” and “Social Influencers”.  Flurry persona targeting data comes in addition to Yahoo data, first-party CRM data and third-party data already available. Persona memberships are updated bi-weekly.

The addition of persona targeting in Gemini marks another integration of Flurry into Yahoo products since the mobile ad network and analytics company was acquired in July 2014. Flurry’s in-app video inventory became available on Yahoo ad platforms in November, and Flurry’s analytics tools are foundational tools in the new Yahoo Mobile Developer Suite announced at Yahoo’s first developer conference , held in Feburary.

Gemini, Yahoo’s marketplace for mobile search and native ads, launched in February 2014 as part of the company’s self-serve Yahoo Ad Manager. Ads can run across the mobile Yahoo Network, which includes Tumblr Sponsored Posts.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Will in-person events continue to be impacted as COVID constantly reinvents itself?
    Marketers say biggest challenge is getting cross-department alignment
    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.