The Data Deprecation Challenge And The Promise Of Zero-Party Data
As Third-Party Data Challenges Turn Digital Marketing On Its Head, Marketers Must Learn How To Acquire And Effectively Use Zero-Party Data
SheerID on October 27, 2022 at 3:35 pm | Reading time: 1 minute
Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics.
This new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver gated offers and experiences to high-value customer segments while mitigating fraud and minimizing friction. By using authoritative data sources to verify credentials in real-time within an organization’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, Spotify, and T-mobile – rely on SheerID as their trusted verification partner.
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Zero-party data has emerged as a powerful tool to help deliver personalized experiences. However, many firms underestimate the benefits of zero-party data, even going so far as to unnecessarily limit their use of it to post- acquisition tactics.
This new study from Forrester Consulting explores how marketing leaders are responding to data deprecation and planning to use zero-party data to drive their marketing strategies.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
Recommended Articles
SheerID’s leading digital verification platform instantly verifies the identity of individuals and businesses, enabling enterprises to deliver gated offers and experiences to high-value customer segments while mitigating fraud and minimizing friction. By using authoritative data sources to verify credentials in real-time within an organization’s brand experience, SheerID delivers a seamless customer experience that reduces churn and fuels loyalty to drive revenue growth. As a result, the world’s biggest brands – including Amazon, Spotify, and T-mobile – rely on SheerID as their trusted verification partner.
View Author Profile