Ad Fraud Prevention: Buyer’s Guide for Performance Marketers

Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads.

This invalid traffic not only consumes your ad spend but also compromises your data – the very data you use to drive improvements in all of your advertising and marketing efforts. From time-consuming invoice reconciliation to restricted campaign optimisation, the often forgotten impacts of fraud are just as detrimental to the success of your performance advertising as the ad spend it consumes.

---