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Over half of all internet traffic is generated by bots. Because of this, performance advertising is plagued by attempts to steal the attribution of your leads. Juniper Research estimates that by 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine […]
As fraudulent tactics become increasingly sophisticated, the battle against ad fraud is an uphill one. With an arsenal of effective methods like domain spoofing, ad stacking and pixel stuffing, fraudsters present a genuine threat to healthy conversion rates and optimised ad spend. In this infographic, learn more: The current landscape of ad fraud The consequence […]
Today, over half of all internet traffic is generated by bots and performance advertising is plagued by different tactics that generate fake leads or attempt to steal the attribution of genuine leads. This invalid traffic not only consumes your ad spend but also compromises your data – the very data you use to drive improvements […]
25% of your digital advertising budget could be wasted on click fraud! If you’re in charge of your business’ PPC or Google Ads campaigns, chances are you’ve come across the term “invalid traffic”, or “Click Fraud”. But do you know the specific types of IVT there are? Or how they’re affecting your business? Dollars not […]