2026 B2B SaaS Content and Website Performance Benchmarks
To help marketing leaders prove how content drives revenue, Benchmarker and Contentful surveyed 321 North American B2B SaaS marketing professionals. This report establishes critical baselines for publishing frequency, performance, and team structures across various company sizes. The data reveals that market leaders don’t just produce more content—they outperform peers by mastering full-funnel distribution, strategic outsourcing, and sophisticated AI integration.
This report will help you:
- Understand the standard quarterly publishing cadences for blogs, webinars, social media, and video assets across different company sizes.Â
- Discover why top performers allocate efforts evenly across the entire buyer journey and how paid channels amplify results.Â
- Learn how leading teams are moving past basic AI content generation to embrace workflow automation and decision intelligence, all while leveraging hybrid in-house and agency models.Â
Download the full report today to see exactly how your content engine measures up against the industry’s top performers.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
Recommended Articles
Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide.
View Author Profile