2025 CDP Report

Discover how top companies are building smarter, more flexible tech stacks to power real-time customer engagement.

on June 20, 2025 at 7:32 am | Reading time: 1 minute

In today’s digital economy, every click, scroll, and interaction generates data. But only a few companies know how to turn that data into meaningful, real-time action. The 2025 CDP Report from Twilio Segment reveals how leading businesses are doing exactly that.

Based on anonymized insights from thousands of Twilio customers, this report breaks down the tools, trends, and strategies driving the next era of personalized, privacy-first customer engagement. 

Inside the Report: 

  • Top 8 CDP-connected tools — from analytics and email to advertising and customer success 
  • Why composable stacks are replacing monolithic suites 
  • How businesses are syncing trillions of data points across platforms 
  • The rise of Predictive Traits and AI-powered personalization 
  • Why integration—not consolidation—is the future of martech
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