Google Analytics 360 & the Move to Enterprise Analytics

Speakers:
Paul Pellman, Director, Google Analytics 360 Suite
David Booth, Senior Partner and Co-Founder, Cardinal Path

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it?

Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital maturity.

Attend this webinar and learn:

• The people-based marketing opportunities enabled through Google Analytics 360.
• How to get beyond collection, and into activation of your data.
• Data-informed marketing for better user experiences.

Speakers:

Paul Pellman, Director, Google Analytics 360 Suite
A seasoned and experienced sales and marketing operations leader, Paul joined Google through its acquisition of Adometry in 2014. Prior to joining Adometry in March 2008, he was Executive Vice President of Marketing for Hoover’s, where he was responsible for the leadership of the company’s brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development, and marketing communications.

David Booth, Senior Partner and Co-Founder, Cardinal Path
David is a Founding Partner and Principal Consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. He has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing.

 

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