Data-Driven ROI Reality – plus – Avoiding the Creep Factor
Speakers:
Thad Kahlow, CEO, BusinessOnline
John Timmerman, Global Industry Evangelist, Teradata Marketing Applications
Today’s data is much more personal than in the past. The latest technology can track a consumer from one device to the next, one search to the next, creating a wealth of individual search information. This rich data gives marketers the ability to develop a unique on-site and off-site retargeting program for each consumer’s next purchase move.
This does come with a caveat. Customers want relevant offers and promotions, but without feeling as if their every move on the internet is being watched. This pushes businesses to find the balance between using this rich data to adapt their marketing quickly versus using it in ways that make the consumer feel as though they are being stalked.
But, how do you take advantage of all this information for marketing purposes while respecting someone’s privacy?
Join John and Thad as they explain how analytics can provide better information to allow businesses to capitalize on opportunity as it happens, create strategies for sustained growth and address issues in real-time before they become a bigger problem.
Join us for this webcast and learn:
- How data can help you identify opportunities and problems quickly.
- How data analysis can help management implement sustainable successful strategies.
- How data can help strengthen customer relations without crossing the personal privacy line.
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