[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more

Google gave AdWords advertisers a lot to digest last week, with a series of announcements at its annual Google Performance Summit event. The ad-related news and changes covered text ads, display, maps, mobile and beyond — and we talked about the pros and cons for advertisers and users in the latest episode of our weekly video show, Marketing Land Live.

We also covered Facebook’s ad-related changes last week, including the closure of FBX and the expansion of the Facebook Audience Network. And Twitter’s move to change how it counts the 140-character limit was also on our agenda.

Special guest Brad Geddes joined Marketing Land’s Ginny Marvin, Greg Sterling and myself for the show, which ran about 58 minutes. You can watch the replay here, and be sure to scroll below the video for this week’s Show Notes, with links to the stories we talked about.

Postscript, May 31: Since Blab has recently started requiring all viewers to be logged in, even just to watch a video replay, we’ve uploaded this week’s show to YouTube. You won’t see the live comments from viewers that were watching us on Blab when we recorded, but you’ll see the rest of the main conversation.

Show Notes

Google Performance Summit

• Google AdWords to break up tablet & desktop and enable a mobile base bid
• Well played, Google: Advertisers (finally) get more device bidding controls
• Official: Google to roll out Expanded Text Ads for all devices
• Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
• Google to expand “Store Visits” online-to-offline foot traffic measurement
• Google has measured 1 billion+ store visits from AdWords ads globally
• Google now handles at least 2 trillion searches per year
• All the AdWords & Google Analytics changes announced today at Google Performance Summit

Facebook to sunset FBX desktop retargeting in favor of mobile capabilities

Facebook expands Audience Network reach beyond just its users — to everyone

Apple building Amazon Echo competitor, will open Siri to third-party apps [Report]

Official: Twitter will stop counting media & usernames against 140-character limit

Report: Bye-bye, Twitter “Buy”

Biggest Search Geek contest