Twitter’s Latest Updates To Ad Setup Process Lets Users Save Draft Campaigns

Three years after launching their advertising platform, Twitter has announced new updates to their ad campaign setup process.

Rolling out over the next few weeks, the updates will provide more information and visual aids, including a progress bar to show users where they are in the setup process, more contextual help when selecting ad options, and a ‘Targeting Summary’ box. Also, advertisers can now save draft campaigns to finish at a later time, or let someone else complete.

According to the announcement, advertisers will, “…find a friendlier and more intuitive campaign setup experience, one that gives you greater guidance and feedback to setup campaigns successfully on the first try.”