Twitter’s Live-Streaming App ‘Periscope’ Surfaces To Compete With Meerkat
Twitter livestreaming stealth submarine , Periscope, is breaking the surface with best in class functionality.
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While Meerkat stole all the headlines at this year’s SXSW, Twitter is battling back hard with its own polished product, Periscope. Twitter purchased Periscope back in January and has been refining the the functionality of its live streaming.
The live-stream social app possesses the allure of live, unfiltered communication, and the popularity of Meerkat may have had Twitter spooked. The boom in popularity and buzz around Meerkat led Twitter to pulling the social graph access out from under its legs, limiting the effectiveness and the native experience. However, all may have been for naught as Twitter’s iteration that was just launched on iOS is an extremely polished and sexy piece of technology.
Periscope has the feeling of a fully fleshed out working app — not just an idea and proof of concept. The UI is beautiful and the functionality is fully operational. One of the biggest differences between Periscope and Meerkat is the ability for users to replay streams on Periscope. Instead of vanishing into the ether, users can save their live streams and search for other recent broadcasts.
The full-featured Periscope seems to have Twitter primed to quickly reclaim the live-broadcasting space and the app is available for iOS immediately.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
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