Twitter’s Live-Streaming App ‘Periscope’ Surfaces To Compete With Meerkat

Twitter livestreaming stealth submarine , Periscope, is breaking the surface with best in class functionality.

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While Meerkat stole all the headlines at this year’s SXSW, Twitter is battling back hard with its own polished product, Periscope. Twitter purchased Periscope back in January and has been refining the the functionality of its live streaming.

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The live-stream social app possesses the allure of live, unfiltered communication, and the popularity of Meerkat may have had Twitter spooked. The boom in popularity and buzz around Meerkat led Twitter to pulling the social graph access out from under its legs, limiting the effectiveness and the native experience. However, all may have been for naught as Twitter’s iteration that was just launched on iOS is an extremely polished and sexy piece of technology.

Periscope has the feeling of a fully fleshed out working app — not just an idea and proof of concept. The UI is beautiful and the functionality is fully operational. One of the biggest differences between Periscope and Meerkat is the ability for users to replay streams on Periscope. Instead of vanishing into the ether, users can save their live streams and search for other recent broadcasts.

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The full-featured Periscope seems to have Twitter primed to quickly reclaim the live-broadcasting space and the app is available for iOS immediately.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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