Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Twitter to cut workforce by 350 employees to refocus efforts

Twitter to cut workforce by 350 employees to refocus efforts

Twitter has cut 9% of its workforce to become a more suitable brand for a likely potential acquisition.

Tamar Weinberg on October 27, 2016 at 8:08 am | Reading time: 1 minute

Twitter_WhatsHappening-1920

What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or nine percent of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey later today.

Recode reports that most of the layoffs impacted Twitter’s sales and marketing teams, with CFO Anthony Noto acknowledging that the company is intended to “fully invest in our highest priorities” and to “[de-prioritize] certain initiatives.” Almost exactly a year ago, Twitter laid off another 300+ employees, that time focused on product and engineering teams.

This year’s focus was likely on being able to sell the company. As the company is not yet profitable, the acquisition costs are not so sensible for any prospective buyers. Removing unnecessary extra expenditures is a necessary step for a potential acquisition, Recode reports.

More information will be shared in today’s Twitter’s earnings call.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization
    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    10 questions to ask when auditing your email program

About The Author

Tamar Weinberg
Tamar Weinberg is a professional hustler and author of The New Community Rules: Marketing on The Social Web. She blogs about all things tech, productivity, and social media customer success at Techipedia. She can be found on Facebook, Twitter, and LinkedIn, among other sites.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.