Taco Bell To Reveal Its Next Big Menu Item At Super Bowl 50… We Think

In a much redacted news release, the restaurant says it will be unveiling what could be its biggest food creation yet.

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Taco Bell

After a two-year hiatus, Taco Bell announced today it would be returning as a Super Bowl 50 advertiser this year.

The brand said it plans to reveal the national launch date for its “highly anticipated” food creation with a 30-second spot to be aired during the game.

What exactly Taco Bell will be unveiling is anyone’s guess.

To help build buzz around its upcoming Super Bowl campaign, the brand used its usual sense of humor by redacting a number of details in the release, including what the new menu item will be, when it will be available, and even the name of the campaign.

Here’s a portion of the announcement posted on Taco Bell’s website:

Taco Bell release

Taco Bell encouraged fans to keep up with the latest news around its soon-to-be released menu item on its Ta.co Feed, but stayed on message by blacking-out the campaign’s hashtag.

This will be Taco Bell’s first Super Bowl appearance since 2013.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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