Some pandemic-driven changes are here to stay

Digital consumers, digital B2B, and virtual events are not going away any time soon.

Kim Davis on July 22, 2021 at 2:14 pm

In my recent appearance on Ryan Alford’s The Radcast, I was asked to identify some pandemic-driven changes in the industry that are here to stay. Certainly the digital consumer, now shopping for fresh groceries as well as non-perishables, will be with us going forwards. I also said that the massive digital transformation in traditional B2B spaces like manufacturing and construction is unlikely to be reversed.

What about virtual events? Because of their comparatively low cost and huge reach, they will stick around — even though many people value the in-person experience. But when is that coming back? At the time of recording, I optimistically spoke about the near future. In days that began to change, and truthfully, the spring season of conferences may soon be in doubt.

Let us know how you feel about the prospect of in-person events by completing our 3 minute Event Participation survey.

Watch the full episode here.

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.