Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For Ecommerce

Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for ecommerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading […]

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Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for ecommerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was Facebook (41%,) Twitter (30%,) and Pinterest (20%) with LinkedIn coming in 4th with 4% of overall shares.

Overall-Social-Sharing

When it comes to ecommerce, Pinterest saw the most action with 44% of all ecommerce based shares. Facebook still showed good numbers with 37% of the shares and Twitter fell far back with only 12% of ecommerce shares. In contrast to ecommerce data, Pinterest (20%) fell below Facebook (40%) and Twitter (30%) when looking at sharing from media and publishers.

 

Sharing-Types-ecomm

Facebook also dominated sharing of consumer brands, travel/hospitality and education based shares. Pinterest again had a solid showing (17%) in travel/hospitality space, out-sharing Twitter (14%). Google+ had the most traction in the Education/Non-profit space with 8% of overall shares. This more than doubled their sharing in any other sector.

 

Sharing-Type

 

Gigya also provided sharing metrics by continent in their full report. North America saw the most diverse sharing platforms and while Facebook still reigns supreme (36% of shares,) more sharing occurs on Pinterest (29%) than Twitter (24%.)

North-America-Sharing



For more data and the full report, please see Gigya.


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About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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