Report: Brands Continue To Overlook & Neglect Google+ Pages

While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from Reuters. Of the top 100 brands that Reuters analyzed, 72 had a Google+ page, but roughly 40% of brands have never posted content or have done so infrequently. McDonald’s, one of the largest advertisers hasn’t even […]

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While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from Reuters. Of the top 100 brands that Reuters analyzed, 72 had a Google+ page, but roughly 40% of brands have never posted content or have done so infrequently. McDonald’s, one of the largest advertisers hasn’t even made a single post on Google+ to date as they are “not active” on Google+.

McDonalds

One of the biggest arguments that brands are making as to why they aren’t participating as much on Google+ is that their customers are all on Twitter and Facebook. According to Reuters, the average U.S. visitor to Google+ spent 6 minutes 47 seconds on the site in March while visitors spent more than 6 hours on Facebook. Warby Parker founder Dave Gilboa told Reuters that customer engagement on Facebook/Twitter/Pinterest was “orders of magnitude higher” than what the brand saw on Google+.

Fb-v-G+

An additional source of frustration for brands is that the platform hinders creativity. Custom tabs and pages can’t be created on Google+, something that many large brands take advantage of on Facebook. The stunted Google+ API was also referenced as an issue for many marketers looking for custom solutions.



For more information see the full Reuters article.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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