New YouTube “Cards” Will Display On Mobile – Taking Annotations To The Next Level
Available in six different categories, the cards include customized images, titles and call-to-actions.
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YouTube rolled out new “cards” today, offering what it calls the “evolution” of its annotations.
Now capable of displaying on mobile devices, the cards include customized images, titles and call-to-action text, and are available in six different categories, including: merchandise, fundraising, video, playlist, associated website and fan funding.
[pullquote]They can inform your viewers about other videos, merch, playlists, websites and more. They look as beautiful as your videos, are available anytime during the video and yes, they finally work on mobile.[/pullquote]
According to the announcement, the new “Cards” can be created and edited from the “Cards” tab in the video editor. Youtube said the cards have not replaced annotations completely, but that’s the intent.
“Our goal is to have these eventually replace annotations,” writes YouTube product manager Muli Salem on the Creator blog, “But this will happen only once they can do everything annotations can do today, and more.”
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
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