Much-needed filters & custom metrics make their way to Twitter Ads Manager reporting

A new set of tools will allow Twitter Ads Manager users to pick and choose the campaigns & metrics that they'd like to report on.

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Twitter Ads Manager has been a bit of a bear to navigate since inception. The ability to quickly parse campaigns and see the metrics you’d like simply haven’t existed. This is soon changing, thanks to a big global upgrade that will allow advertisers to optimize their campaigns in a much more flexible fashion.

The first change is the ability to use custom filters. This tool allows advertisers to selectively choose what campaigns to display, allowing you to slice and dice the information by campaign status/targeting.

The options offered are:

  • Objective;
  • Status;
  • Funding Instrument;
  • Campaign Name;
  • Delivery; and
  • Placement.

This will be a big boon for organized marketers, who can now home in on the performance of select campaigns directly in Ads Manager.

The other addition to the reporting suite is custom metrics. Instead of being relegated to the stats Twitter thinks you want, advertisers can now pick and choose the information they’d like to see in their reports.

Different metrics can be either deselected or selected based on advertiser preference.

These changes are rolling out globally in Twitter Ads Manager over the next “couple of months” and should be a blessing for those marketers without advanced tracking tools. For more information, see the official Twitter Blog post.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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