MarTech Today: Valtech COO on business transformation, people-based marketing & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• For Valtech COO, business transformation means agility and access to data
  Jul 3, 2017 by Barry Levine
  Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
• Forbes ranks the top 50 most influential CMOs & finds 40% lead technology companies
  Jul 4, 2017 by Amy Gesenhues
  One in three of the CMOs to rank on Forbes’ list were women.
• People-based marketing requires good people
  Jul 3, 2017 by Jose Cebrian
  Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.

From Marketing Land:

• A winning process yields winning results: Conversion optimization tips from SMX Advanced
  Jul 3, 2017 by Brendan McGonigle
  Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced.

From Around The Web:

• How can Brands Turn Smart Tech Data into Usable Intelligence?, MarTech Advisor
• White Label Livestreaming Lets You Create Live Video Without a Third-Party Brand, Small Biz Trends

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.