MarTech Today: Next Penguin Update, Unmetric Predicts Social Posts & Call Analytics Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google: Next Penguin Update Should Happen By End Of 2015
  Oct 29, 2015 by Barry Schwartz
  Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year.
• SEMPO Releases State Of The Industry Report 2015
  Oct 29, 2015 by Ginny Marvin
  The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels.
• Unmetric Unveils Prediction Engine For Social Posts
  Oct 29, 2015 by Barry Levine
  Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts.
• Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers
  Oct 29, 2015 by Barry Levine
  Taggalo wants to go beyond what RetailNext, Quividi and others are doing to put brick-and-mortar store visitors inside analytics.
• Visualizing SEO: Why Visualizing SEO Data Matters
  Oct 29, 2015 by Janet Driscoll Miller
  Columnist Janet Driscoll Miller discusses the importance of data visualization and shows some of her favorite tools for the job.
  
• How RankBrain Changes Entity Search
  Oct 29, 2015 by Kristine Schachinger
  Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.
  
• Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects
  Oct 29, 2015 by Barry Schwartz
  After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects.
  
• Enterprise Call Analytics Platforms — New Marketing Intelligence Report
  Oct 28, 2015 by Digital Marketing Depot
  Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.
  

From Around The Web:

• Still fuming over HTTPS mishap, Google makes Symantec an offer it can’t refuse, Ars Technica
• Another UDRP FAIL! As Panel Refuses to Transfer a Domain Used for Phishing, www.thedomains.com
• Analysing Amazon’s palliative approach to fake reviews, econsultancy.com
• Tictail’s In-App Messaging To Bring Real Customer Service To Online Shopping, www.fastcompany.com
• Act-On announces new CEO, press.act-on.com
• The Story Behind Opentopic’s Collaboration with IBM Watson, medium.com
• 5 Tips for Smoother Marketing Tech Implementations, www.chiefmarketer.com
• Breaking Free of the Ad Tech Echo Chamber, adexchanger.com
• Marketing Automation: Do You Need It?, pushingsocial.com
• Predictive Marketing Will Be Key Piece of Technology Stack, www.emarketer.com
• Venture capital gives ad tech the cold shoulder, digiday.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.