MarTech Today: Euclid Analytics’ guest WiFi, Google’s AMP for Ads & Nasdaq’s influencer discovery tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Euclid Analytics offers retailers a unified view of their customers using guest WiFi Jul 19, 2016 by Greg Sterling WiFi offers the “lowest friction” way for retailers to better understand their in-store […]
Barry Levine on July 20, 2016 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Euclid Analytics offers retailers a unified view of their customers using guest WiFi
Jul 19, 2016 by Greg Sterling
WiFi offers the “lowest friction” way for retailers to better understand their in-store customers. - Google announces AMP for Ads & AMP Landing Pages among DoubleClick news
Jul 19, 2016 by Ginny Marvin
DoubleClick will support programmatic buying and selling of Google’s new dynamic native ads and announced a deal with Time Warner for programmatic. - Nasdaq adds the ability to discover top online influencers
Jul 19, 2016 by Barry Levine
Through the stock exchange’s GlobeNewswire service, marketers can now utilize Nasdaq Influencers to find prominent bloggers on a given topic.
From Around The Web:
- Can Social Logins Help Online Retailers Fight Fraud? (Report), www.adweek.com
- Performance Horizon and LiveRamp Integrate to Help Brands Connect Online Partnership Initiatives to Offline Sales, www.businesswire.com
- Snapchat wants to use image recognition to send ads, and it could be a little creepy, qz.com
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.