MarTech Today: AdWords Script, Image Optimization & Paid Media Platforms

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Scan Your Landing Pages With AdWords Scripts Dec 18, 2015 by Daniel Gilbert Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

  • Scan Your Landing Pages With AdWords Scripts
    Dec 18, 2015 by Daniel Gilbert
    Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages.
  • An In-Depth Look At Image Optimization: Fact And Future
    Dec 18, 2015 by Clay Cazier
    Columnist Clay Cazier separates known from unknown image optimization elements and looks to the future of the discipline.
  • Marketer’s Guide: Paid Media Campaign Management Platforms
    Dec 17, 2015 by Digital Marketing Depot
    The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerate and marketers demand more integrated channel capabilities. This free 48-page guide sponsored by Marin Software examines the current market for enterprise paid campaign management platforms and the considerations involved in implementation. It reviews the current […]
  • Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
    Dec 17, 2015 by Martin Beck
    The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook’s effort to improve the Events product.

From Around The Web:

 


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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