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MarTech » Digital Transformation » MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more

MarTech Today: Visible Measures’ video forecasting tool, data segmentations for Google paid search analysis & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Visible Measures launches tool to forecast future video trends Jul 21, 2016 by Barry Levine Boston-based company says its Industry Forecaster is the first of its kind. 9 new and semi-secret Facebook […]

Barry Levine on July 22, 2016 at 9:00 am | Reading time: 1 minute

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

  • Visible Measures launches tool to forecast future video trends
    Jul 21, 2016 by Barry Levine
    Boston-based company says its Industry Forecaster is the first of its kind.
  • 9 new and semi-secret Facebook targeting options
    Jul 21, 2016 by Brad O’Brien
    Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider.
  • Three of the most important data segmentations for any Google paid search analysis
    Jul 21, 2016 by Andy Taylor
    Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights.

From Around The Web:

  • Measurement and Analytics Report 2016: Four key challenges in dealing with data, www.econsultancy.com
  • From Spam to BAM! Leveraging User Intent in Email Optimization, www.wordstream.com
  • Spotify Launches Programmatic Audio Globally For Brands, brandsnews.spotify.com
  • Introducing Analytics for PDFs (and More!), contently.com
  • How Viacom is experimenting with new tech to engage viewers, digiday.com
  • Why and how chatbots will dominate social media, techcrunch.com
  • Introducing Replay Highlights, Periscope Tweet Embeds and Live Autoplay, medium.com

New on MarTech

    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing
    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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