MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Yelp announces expanding “Yelp Knowledge” social analytics program Jun 29, 2016 by Greg Sterling Yelp adds new companies that get direct access to full Yelp reviews database. SEO? SEM? SMX East has […]

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Published on June 30, 2016 • Last updated on May 12, 2021 • 2 minutes read

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    Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

    From Marketing Land:

    • Yelp announces expanding “Yelp Knowledge” social analytics program
      Jun 29, 2016 by Greg Sterling
      Yelp adds new companies that get direct access to full Yelp reviews database.
    • SEO? SEM? SMX East has you covered.
      Jun 29, 2016 by Marketing Land
      One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising.
    • Amazon finally makes it easier to find skills for Echo
      Jun 29, 2016 by Matt McGee
      Like an app store, Alexa’s skills are now organized by category with new search and refine features.
    • AMP: Above and beyond
      Jun 29, 2016 by Max Prin
      Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.

    From Around The Web:

    Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.

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    Barry Levine

    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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