Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store & more

MarTech Today: Lithium launches Klout-powered Reach, Apple’s paid search ads for App Store & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Lithium launches Reach, a Klout-informed social content marketing tool Jun 9, 2016 by Barry Levine The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds […]

Barry Levine on June 10, 2016 at 9:00 am | Reading time: 2 minutes

martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

  • Lithium launches Reach, a Klout-informed social content marketing tool
    Jun 9, 2016 by Barry Levine
    The data-driven insights, the company said, help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
  • Google Analytics begins breaking out iOS traffic by model (when it can)
    Jun 8, 2016 by Matt McGee
    When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report.
  • Improve the customer experience by understanding customer-managed journeys
    Jun 8, 2016 by Digital Marketing Depot
    Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey.
  • Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
    Jun 9, 2016 by Barry Schwartz
    The Russian search engine, Yandex, has updated their TIC scores, and webmasters took notice.
  • Apple gets into the SEM business with paid-search for app developers
    Jun 8, 2016 by Greg Sterling
    The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.

From Around The Web:

  • WordPress.org Vs. WordPress.com Infographic: How To Choose The Right Platform For You, blog.crazyegg.com
  • Google co-founder Larry Page is secretly building flying cars, www.theverge.com
  • 6 UX Design Trends To Follow In 2016, usabilitygeek.com
  • Contextual Web trumps responsive design for mobile-first experiences: Forrester Research, www.mobilecommercedaily.com
  • How to run successful website load tests, www.internetretailer.com
  • Tag, You’re Not It: How AI Improves Website CX, www.cmswire.com
  • Cedato Rolls Out Open Video API for Customizable Native Video Experiences, PR Web
  • Leading Brands Select CloudCraze for B2B Commerce on Salesforce, www.cloudcraze.com
  • 4 Things to Remember When Designing Continuous Apps, www.cmswire.com
  • Introducing Nearby: A new way to discover the things around you, android.googleblog.com
  • Everyone Really Needs to Stop Freaking Out About the New Instagram Algorithm, www.marketingprofs.com
  • In defense of Facebook algorithms and programmable news, digiday.com
  • Introducing 360 Photos on Facebook, media.fb.com
  • Twitter updates Fabric mobile app with new usage metrics: DAU, MAU, and retention, venturebeat.com

New on MarTech

    Welcome emails have best click-to-open and first purchase rates
    It’s time for CMOs to talk business
    Webinar: The key to email marketing success
    The FTC weighs in on customer data privacy
    Whatever happened to customer journey orchestration?

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.