MarTech Today: Project Tango indoor mapping, Instagram’s new analytics & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.

From Marketing Land:

• Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O
  May 16, 2016 by Greg Sterling
  Google’s ambitious Tango initiative brings the digital and physical worlds even closer together.
  
• [WATCH] Marketing Land Live #13: Banned PPC ads, Facebook’s trending controversy & more
  May 16, 2016 by Matt McGee
  In our latest show, we talk about why Google and Bing banned different types of ads, the impact of Facebook’s Trending Topics controversy and more.
• Early bird rates for SMX Advanced expire Saturday. Register today and save $400!
  May 16, 2016 by Marketing Land
  If you’re seriously obsessed with SEO and SEM, keep reading to find out what SMX Advanced has in store for you! Register for an All Access Pass by Saturday and pay the early bird rate of $1,895, a $400 savings compared to on-site rates. — The SMX Advanced Conference Team
• Now emails can now stay on Google Customer Match lists indefinitely
  May 16, 2016 by Ginny Marvin
  Google has removed the membership duration limit for Customer Match emails.
• Instagram’s new analytics give detailed insights
  May 16, 2016 by Tamar Weinberg
  Instagram is testing detailed analytics for marketers, and the result is looking good.

From Around The Web:

• Google Fiber is the most audacious part of the whole Alphabet, www.recode.net
• Google to phase out full support for Flash on Chrome, www.bbc.com
• The Evolving Future of Web Development | MarTech Advisor, www.martechadvisor.com
• 7 Ecommerce Design Conventions for 2016, www.practicalecommerce.com
• What Neuroscience Can Teach Us About Marketing, www.marketingprofs.com
• BlueHornet Partners with PowerInbox to Deliver Dynamic Email Marketing Capabilities, www.bluehornet.com
• When Will Big Ad Tech Innovation Yield To Incremental Improvements?, adexchanger.com
• Whoa: marketing technology budgets are now surpassing advertising, chiefmartec.com
• Introducing Spaces, a tool for small group sharing, googleblog.blogspot.com
• Facebook’s algorithm is so mysterious, users are developing “folk theories” about how it works, qz.com
• YouTube for iOS now lets you watch videos with Google Cardboard, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.