Marketing Day: Smartphone shipments down, playable Facebook ads, Square expands & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• • • Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’
      Aug 2, 2018 by Digital Marketing Depot
      While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.
    • Square opens platform to third-party developers to create new payment experiences
      Aug 2, 2018 by Greg Sterling
      The tools enable the company to expand into new verticals and move further into e-commerce.
    • Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
      Aug 2, 2018 by Barry Levine
      The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center provider.
    • SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace
      Aug 2, 2018 by Barry Levine
      The newly issued standards specify identifiers within the audio track of any video program or ad, whether shown on TV, OTT or online.
    • New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
      Aug 2, 2018 by Robin Kurzer
      Extreme Reach’s video benchmark report also shows that viewability rates continue to rise.
    • Facebook launches playable ads, tests retention optimization for app advertising
      Aug 2, 2018 by Ginny Marvin
      App marketers will also soon have the option of using minimum ROAS bidding.
    • Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app
      Aug 1, 2018 by Amy Gesenhues
      The new Facebook ads that click to WhatsApp open a pre-filled chat so that users can easily message the business via the app.
    • Send your hybrid marketers to MarTech to stay on the cutting edge
      Aug 1, 2018 by Marketing Land
      Successful marketing teams are diverse. They include storytellers, schedulers, sellers and technologists. Getting them on the same page can be a challenge for even the most experienced manager. That’s why you should bring your team to MarTech®. Join us in Boston October 1-3 to discover, learn and connect with others.
    • Report: Smartphone shipments down globally, Huawei pushes Apple to #3 position
      Aug 1, 2018 by Greg Sterling
      Company is regarded by some as an agent of the Chinese government.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• • • Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
      Aug 2, 2018 by Barry Levine
      Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.
    • Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
      Aug 2, 2018 by Amy Gesenhues
      Facebook removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process.

Online Marketing News From Around The Web:

• • A Step-by-Step Guide to Pinterest Marketing, Adespresso
  • Control your 360 videos with the YouTube IFrame Player API, YouTube Engineering and Developers Blog
  • Craft a Subject Line and Preheader Pair to Inspire More Opens, Constant Contact
  • Happy Birthday, Instagram Stories!, Instagram
  • Helping Businesses Chat with Customers at Scale on WhatsApp, Facebook
  • Improve Your Conversion Rates With Social Media Analytics, Maximize Social Business
  • We Saved 56% on Conversion Costs on Facebook – Here’s How, Social Bakers

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.