Marketing Day: November 5, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Apple Is Killing The Cookie And It’s Costing Publishers As mobile usage soars, the impact of Apple’s actions to block third-party cookies is being felt throughout the online advertising ecosystem. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Apple Is Killing The Cookie And It’s Costing Publishers
As mobile usage soars, the impact of Apple’s actions to block third-party cookies is being felt throughout the online advertising ecosystem. Casale Media’s latest Index Quarterly Cookie Report, finds that in the first half of 2013. Safari served 67 percent of impressions without cookies and more than 60 percent of mobile impressions were not cookie-enabled, […]
- New Google Analytics Speed Suggestions Report Designed To Help Improve Page Load Times
Google Analytics has added a new report designed to help website owners improve page load times. The new Speed Suggestions Report is part of Google’s website performance reports, and displays the average page load time for the most visited pages on a website. Integrating data from the new report, Google Analytics uses its PageSpeed Insights […]
- Study: 50 Percent Of Insurance Seekers Start On Mobile Devices
The latest data release from its “Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have produced an infographic containing findings about the use of mobile devices in insurance shopping. The 2013 Mobile Path-to-Purchase study was based on online survey data (n=2,000) and behavioral observation from “Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android […]
- YouTube Gives TV Networks The Same Ad Deal As Digital-Only Content Partners
Now that YouTube has successfully lured TV networks to post their professionally-produced content on the site, in part with “sweetheart” revenue sharing deals, it’s considering the courtship period over. AdAge is reporting that YouTube will be giving these prestige content providers — TV Networks and film studies – the same ad revenue sharing deal as […]
- Google Helpouts: Answers Meets Knol Meets Hangouts
With Google’s new live-video Helpouts we might ask: will the third time be the charm? The first time Google tried to operate an expert network was Google Answers, which eventually got killed by free services such as Yahoo Answers. The second time was Google Knol, an author network that was supposed to develop into a […]
- Agencies & Advertising Tech: Beyond The Client/Vendor Relationship
There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology – a liaison just as fraught with potential issues as the familiar one between Agency and Publisher. Thankfully, there’s a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but […]
- How To Keep Leads From Getting Stuck In The Middle Of The Sales Funnel
Did you know that a whopping 79 percent of leads never convert? 79 percent! That is 4/5ths of your potential revenue down the drain. All that money and effort spent generating those leads? Also down the drain. That should be a wakeup call: the industry at large needs to reexamine how it approaches lead generation […]
- Get What’s New/What Works at SMX Social Media Marketing – Register Now
With 150 million users and over 40 million photos posted daily, Instagram is the fastest growing social network. Marketers noticed. Brand adoption of Instagram is comparable to Google+ and Pinterest… and gaining on Facebook and Twitter. Attend SMX Social Media Marketing and learn proven tactics for capitalizing on emerging social channels. You’ll also get Facebook, […]
- Twitter Quietly Adds ZIP Code Targeting For US Advertisers
Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment. There was no formal announcement […]
- Live @ SMX Social Media Marketing: Google+, Authorship & SEO Issues For Social Media
Still not convinced Google+ is a social platform you need to pay attention to? By using Google’s prescribed rules to signal ownership of your content, you can significantly enhance your presence in search results. While it can have significant benefits, it needs to be done carefully, and making sure your Google+ profile is set up […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Learn Proven Tactics From The Pros. Attend A SMX Social Media Marketing Workshop
- Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards
- Google Hotel Finder Goes Mobile
- Marin Issues Google Enhanced Campaigns Impact Study
- AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?
- Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
- Raymond Loewy, Father Of Industrial Design, Gets Streamlined Google Logo For His 120th Birthday
- Get What’s New/What Works at SMX Social Media Marketing – Register Now
- Google Helpouts: Help From Experts Backed By Google, Via Video, For A Price
Online Marketing News From Around The Web:
Affiliate Marketing
- Ensure Your Affiliate Program is One Step Ahead of Fraud, HasOffers
- Ten Affiliate Marketing Twitter Accounts You Should Be Following, performancein.com
Analytics
- Big Data Helps Reveal Consumer Behavior, eMarketer
- How to Set Up Conversion Funnels in Google Analytics, KISS Metrics
- Multi-screen, multi-device analytics puts customer back into focus, Web Analytics World
Business Issues
- LivingSocial’s Traffic Is Plummeting, AllThingsD
- Facebook’s Settlement on ‘Beacon’ Service Survives Challenge, Wall Street Journal
- Google Partners With Chinese University of Hong Kong to Promote Startups, Wall Street Journal
Content Marketing
- The Truth About Visual Content Marketing Tactics: Infographics, Online Marketing Blog
Conversion Optimization
- 10 Ridiculous Actionable Tips to Improve Your Site Conversion, Search Engine People
- 18 Tools for Conversion Rate Optimisation, www.stateofdigital.com
- Case Study – 18.59% Increase in Downloads by Tweaking one Bullet Point, contentverve.com
Copywriting, Design & Usability
- Killer Responsive Layouts With CSS Regions, Smashing Magazine
Display & Contextual Advertising
- Twitter Testing Mobile App Install Ads, Business Insider
- Twitter vs. Facebook: How Top Social Networks Rank on Ad Performance, www.wordstream.com
- Will ZIP-Level Targeting Help Twitter Gain New SMB Advertisers?, Screenwerk
Domaining
- Demand Media’s Domain Services Spinoff Is Rightside.co & Names Taryn Naidu As CEO, The Domains
- ICANN Launches WHOIS Website Beta, www.icann.org
- Sedo Transactions Total $1.2 Million; 49% Are Buy It Now, The Domains
Email Marketing
Internet Marketing Industry
- comScore Announces U.S. Launch of validated Media Essentials (vME) to Help Media Sellers Increase Advertising Inventory Sell-Through and Revenue, comScore
- Why We’re All Failing Our Customers – And How To Fix It, squawk.im
Mobile/Local Marketing
- DudaMobile API Unveiled, blog.dudamobile.com
Other Items
- Why the Attack on Buffer Was a Serious Wake-Up Call for the Web, blog.programmableweb.com
Reputation Management
- There’s no such thing as multiple reputation disorder, www.trackur.com
Social Media
- Are These 6 Social Media Mistakes Ruining Your Print Ads?, www.companyfolders.com
- Pinterest Takes Steps To Connect Images To Product Data, www.adexchanger.com
- Five interesting examples of social campaigns from Bloomingdale’s, eConsultancy
- Social Serves Many Purposes for Restaurant Industry Marketers, eMarketer
- How SMBs can drive business results with Twitter: Insights from our direct response specialist, Official Twitter Blog
- Why Are So Many Social Media Managers Dipshits?, www.vice.com
- Step-by-step Guide for SMBs Looking to Take Advantage of Google+ [INFOGRAPHIC], Social Media Today
- Twitter Update Puts Focus On Ads, And Users Aren’t Loving It, Forbes
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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