Marketing Day: November 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• With @TwitterAdTips, Twitter Now Gives Advertising Advice Via Direct Messages
  It’s fascinating to watch Twitter evolve its direct message system into a marketing and engagement tool. The latest example of that is a new account called @TwitterAdTips that’s specifically built for Twitter’s advertisers. It promises “personalized tips to improve your Twitter Ads account performance.” And it’s going to share those tips via Direct Messages. It’s […]
• Groupon Gives Itself A Newly Designed Website & Mobile App For Its 5th Birthday
  Groupon is celebrating its five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have been redesigned to include more search, browsing, merchandising and location features. “The website is now much faster and has a sophisticated new look and feel,” claims Groupon. […]
• Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones & Tablets
  A new report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent of email opens happening on a smartphone or tablet. According to the report, iOS devices beat Androids when it comes to most popular mobile devices for reading brand emails. Basing its research […]
• Fun & Games: How To Win Big With In-Game Advertising
  The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo’s 2013 Global Games Market Report. What’s more, the same report found that the global games market will reach […]
• 3 Paid Search Tips For A Successful Holiday Season
  With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. Here are three tips you might want to consider in order to get the most from the holidays in paid search. 1. Analyze Top Holiday Search Queries & Build Seasonal […]
• Google: “In Stream” Activity On Google+ Doesn’t Only Happen On Google+ Itself
  Google reported this week that Google+ now has 300 million monthly “in stream” users — a number that places it well ahead of the 215 million monthly active users that Twitter recently listed in its pre-IPO S-1 document. But, as is often the case with usage numbers (and not just those related to Google+), the […]
• Deja Vu: The “Digg Effect” Is Back
  Close your eyes for a moment and go back with me to 2006. Twitter was a newborn. Facebook wasn’t nearly the behemoth that it is today. Google+? Yeah, right. Social media was a fairly new term at the time, and back then it boiled down primarily to two websites: MySpace and Digg. For publishers, it […]
• The Daily Show’s Jon Stewart Has The Scoop On Google’s Mystery Barge: It’s A Trap!
  What’s in that giant mystery barge that’s owned by Google in San Francisco Bay. There’s speculation it might be a floating data center or a shop for Google Glass. But the Daily Show’s Jon Stewart finds it’s an opportunity to poke fun at Google+, as well as Google’s ambitious plans to bring wifi to the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters
• Bing, Twitter Renew Deal To Include Tweets In Search Results
• Search In Pics: Android Pumpkin, Googleween, LinkedIn Band & A LEGO Yoda
• Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords
• Case Study: How Should You Be Using RLSAs?
• 3 Tips To Fine-Tune Your Paid Search Program For The Holidays
• Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages

Online Marketing News From Around The Web:

Analytics

• The New Dimensions and Metrics Explorer, Google Analytics Blog
• Tracking Made Simple – How to Create AdWords & Analytics Tags in Google Tag Manager, PPC Hero

Blogs & Blogging

• 12+ WordPress Multisite Enhancements in One Free Plugin, www.wptavern.com

Business Issues

• Twitter Said to Attract More Than Enough Interest for IPO, Bloomberg
• Facebook, Google Slow Their Startup Spending Spree, All Things D
• Google’s Secret Revealed: Barge To Offer High-End Showrooms, Party Deck, sanfrancisco.cbslocal.com
• Inside Google’s new 1-million-square-foot London office—three years before it’s ready, qz.com
• RIP iGoogle: Google’s personalized Web portal service has now closed down, The Next Web

Content Marketing

• Voodoo, Vegans, & Tons Of Turkey: Content Marketing Ideas For November, Cypress North

Conversion Optimization

• What Conversion Rate Optimization Experts Often Forget About: The Customer Lifecycle, KISS Metrics

Copywriting, Design & Usability

• Customer Experience Versus User Experience: What’s the Difference and Why Does It Matter?, www.uxmatters.com
• Information Architecture: Beyond Web Sites, Apps, and Screens, www.uxmatters.com

Display & Contextual Advertising

• Continuing The Conversation About Facebook, blogs.forrester.com
• Engagement Advertising: An Industry Game-Changer?, HasOffers
• Is Online Advertising Getting Too Complex?, Ad Age
• The Comprehensive Guide to Auditing Your Facebook Ads Account, blog.adstage.io

Ecommerce

• Amazon Passes Tax Milestone, Wall Street Journal

Mobile/Local Marketing

• Why Fixing Local Marketing Means Making Tech Disappear, streetfightmag.com

Other Items

• 111 Million Americans Go on the Web for Daily News, Nielsen

Reputation Management

• Why proactive reputation management is critical to your success, www.trackur.com

Social Media

• Facebook Mobile Referrals up 253% in past year, blog.shareaholic.com
• Google Plus Remains an Afterthought for Publishers, Digiday
• Macy’s Says Social Media Strategy Begins with Good Content, eMarketer
• Twitter is reportedly planning to encrypt DMs and introduce other new security measures, The Next Web