Marketing Day: June 26, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Ads Manager Reports Update Gives Advertisers More Control Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads […]
Matt McGee on June 26, 2013 at 5:01 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Ads Manager Reports Update Gives Advertisers More Control
Facebook is following up on its recent efforts to streamline its ad products and revamp Page Insights with an update to Ads Manager Reports designed to make it “easier to use and more actionable.” The biggest change to Ads Manager Reports is the ability to select the ad metrics you want to include in a report, […] - Europe: Google Wins “Censorship” Battle, Slammed On Antitrust Proposals
Google’s struggles in Europe continue. However the company apparently has won something of a reprieve in its battle against the emerging “the right to be forgotten,” which Google largely regards as censorship. But on the antitrust front, Google faces stepped up criticism of its settlement proposals from critics and opponents. On Monday, an advisory (non-binding) opinion […] - Why Do Consumers Become Facebook Fans? Study Says It Depends On The Brand
Consumers may be a bit more sophisticated than the conventional wisdom would lead us to believe. According to a new study from Syncapse, there’s not a single dominant reason that consumers choose to become a brand’s Facebook fan. Instead, there are numerous different reasons it happens — and, what’s more, the biggest “fan-drivers” depend on […] - The Big Comparison Of Google Reader RSS Feed Alternatives
Google Reader is turning off their feed on July 1st and by now many of you have already switched to a new RSS reader – but for those of you who have yet to make the jump, keep reading. We wanted to give you a concise chart explaining the features, costs and functionality of some […] - Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties
According to this month’s comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving from the 41st spot in March to rank 29th in May. Whether Tumblr will continue to be ranked separately from Yahoo remains to be seen as Yahoo […] - Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features over 50 sessions on paid search, SEO, social media marketing, local and mobile search. More than 80% of sessions offered are new for SMX East. Couldn’t […] - Seize The Day With Ownable Moments
When Oreo made its Super Bowl run around, professional marketers around the world shared a collective gasp. “How did they create the design and get it past legal so quickly?” we wondered. If you’ve been a close observer of Oreo’s social media marketing efforts, you’ll know that their marketing team has been making those sorts […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map
- DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
- Google Hasn’t Gone Rainbow For DOMA & Prop 8 Rulings But Has, As Usual, For Gay Pride Month
- Linking AdWords And Google Analytics Accounts Finally Gets Easier
- 6 Parallels Between Old-School B2B Sales Tactics & SEM
- Infographic: 2013 SEO Ranking Factors, From SearchMetrics
- Is Facebook Stepping Up to Search & Display?
- Check Out the SMX East Agenda – Over 50 Sessions on SEO, SEM & Social Media Marketing
- 2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations
- Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
Online Marketing News From Around The Web:
Analytics
- Five Tips to Help Speed Up Adoption of your Analytics Tool, Web Analytics Demystified
Blogs & Blogging
- How to Elevate Your Blog Posts in Three Easy Ways, www.blogherald.com
Business Issues
- Big Apple, Bigger Google, Wall Street Journal
- Dominant Voucher Code Giant Takes on Canada, performancein.com
- Facebook denies providing user data to Turkish authorities following government requests over protests, thenextweb.com
- Kenshoo Social, SocialFlow and Unified appointed as Twitter Ads API partner, www.thedrum.com
Content Marketing
- Seven Lessons Learned from Three Years of Content Creation, Copyblogger
- The Two Most Powerful Words in the World of Content Marketing Right Now, The Sales Lion
Conversion Optimization
Copywriting, Design & Usability
- The Penultimate Guide to Making Money with Paid Content Writing, www.blogtyrant.com
Display & Contextual Advertising
- Google AdSense Sends Thank You Cards To Some Publishers, Search Engine Roundtable
- Paid Ads Get the Real-Time Treatment, eMarketer
Domaining
- 24 end user domain name sales up to $28,000, Domain Name Wire
- ICANN working group seeks to kill WHOIS, www.computerworld.com.au
- Major League Baseball buys an “outstanding” domain name, Domain Name Wire
Ecommerce
- 13 Ways to Use Vine for Ecommerce [Or Instagram Video!], Get Elastic
- 3 Social Shopping Sites for Merchants to Consider, Practical Ecommerce
Email Marketing
- How to Design a Seductive Email Marketing Campaign Like HP, KISS Metrics
- New Return Path Study Explores Consumer Behavior Revealed by “This Is Not Spam” Reports, blog.returnpath.com
- Where Spam Traps Come From and How They Work, blog.mailchimp.com
General Internet Marketing
- Five outstanding media and entertainment campaigns to inspire your multichannel marketing, econsultancy.com
Internet Marketing Industry
- Inadco Raises $11M As It Brings Its Lead Generation-Focused Ads To Search And Social, TechCrunch
- Reader Question: How Do I Start A Career In Digital Marketing?, thefuturebuzz.com
- ReputationChanger Acquires Brand.com, www.destinationcrm.com
Mobile/Local Marketing
- Google Glass could enhance the High Street experience but what else can it offer brands?, www.thedrum.com
- Google Glass Predicted to Be “The Next iPhone”, selfscreens.com
- Responsive Web Design 101, koozai.com
Social Media
- 7 popular types of Facebook fans (and how to react and market to them), Inside Facebook
- Buzztala 1.0 Launches: User-Generated Social Video Platform Now Available for Top Retailers and Brands, buzztala.com
- Do we need more kinds of social media that self-destruct the way Snapchat content does?, GigaOM
- Facebook explains how ‘TAO’ serves social workloads, data requests, ZDNet
- Four great examples of brands using Instagram to break free of the browser, eConsultancy
- Spredfast Turns Social Teams into Champions with New Product Release, PR Newswire
- The Perfect Social Media Marketing Suite, Search Engine Journal
- The White House and First Lady Michelle Obama join Instagram, The Next Web
- Twitter Is Experimenting With New Live Events Platform, “DVR Mode” For Using Twitter With TV & More, TechCrunch
- Unruly Introduces Services for Brands to Leverage Vine, AdWeek
- What Should I Tweet? Tips for Corporate Twitter Accounts, www.stateofsearch.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.