Marketing Day: January 7, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Live Blog: Marissa Mayer Keynote At CES Live from Las Vegas it’s Yahoo CEO Marissa Mayer, giving a keynote. About what? Well, that’s what this live blog will be all about, […]

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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Live Blog: Marissa Mayer Keynote At CES
    Live from Las Vegas it’s Yahoo CEO Marissa Mayer, giving a keynote. About what? Well, that’s what this live blog will be all about, when things get started at 1pm PT. So stay tuned!
  • Will Social Video Ads Change TV Advertising?
    Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook’s future profitability. But one area that […]
  • Apple: People Spent $10 Billion On Apps In 2013
    Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that […]
  • Merging Massive Data Sets
    You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet […]
  • The Science & Psychology Of Social Media
    Have you seen the photograph of Katherine Cathey, sleeping on the floor next to the casket of her husband, 2nd Lt. James Cathey? What about the video, The Fox? Chances are you have — each of these has received hundreds of millions of views. Why? Well… that is the question, isn’t it? How do you create social media […]
  • Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook
    ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it’s 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don’t include […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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