Marketing Day: January 3, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Unruly Ranks 2013′s Top 10 Christmas Video Ads
  Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet’s “Christmas Miracle” ad, a video that went viral early on during the holiday season. Since its December 8 release […]
• Vine Launches Profile Pages, Adds “TV Mode” Viewing
  Just a couple weeks after taking reservations for profile URLs, Vine has rolled out profile pages for all of its users. This is a welcome move for anyone that uses Vine, but especially for brands that have been successful — or want to be successful — in using the six-second video platform to grow an […]
• Mobile Affiliate Sales Hit All-Time High Of 27% In December, Affiliate Window Says
  More evidence of the big shift to mobile in 2013: Affiliate Window, an affiliate network based in the US and UK, says that sales made via mobile devices hit an all-time high of 27.09 percent in December. That’s almost double the 14.77 percent that mobile sales accounted for in January 2013. In fact, when we […]
• Facebook Sued Under Federal Wiretapping Law For Mining Private Messages
  Facebook faces a potential class action lawsuit (“Matthew Campbell v. Facebook Inc.”) for allegedly violating the US Electronic Communications Privacy Act and California privacy and unfair competition laws. At issue is the company’s alleged practice of scanning private Facebook messages (first discovered in 2012) for URLs and then using that information as part of its ad targeting […]
• How Gmail Improved Security & Email Analytics by Caching Images
  Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs. […]
• 9 Questions To Ask When Reading A Digital Marketing Case Study
  The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into existence every year. When making a decision to adopt one tool over another or making an entrance into a new market, the case study oftentimes becomes an important factor in whether the trigger is […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Preparing For The Link Apocalypse That May Or May Not Be Coming
• Search In Pics: Glasshole Receipt, GDG Gingerbread Cookies & Penguin Popper

Online Marketing News From Around The Web:

Analytics

• How To Use Google Analytics To Enhance Your Content Marketing Strategy, www.koozai.com

Blogs & Blogging

• 50 Traffic-Driving Blog Post Ideas, Exact Target
• Bloggers: Start Blogging About ‘Big-Ticket’ Keywords, Crazy Egg
• How to Find Keywords For Blogging, www.blogherald.com

Business Issues

• Yahoo Sports Gets iOS 7 Redesign, Awesome Gif Creation Tool For Sharing ‘Big 4′ Sports Moments, TechCrunch

Content Marketing

• 12 Smart Content Marketing Predictions from Savvy Biz Owners, blog.shareaholic.com
• B2B Content Marketing on the Rise, but Big Companies Lag Behind, Contently
• Content is not an End in itself, it’s a Beginning, www.conversationagent.com

Copywriting, Design & Usability

• Creative Ways to Prototype Your Way to Success, www.usertesting.com
• What Should I Put on the Homepage? – Whiteboard Friday, moz.com
• Writing and Readability Scores: It Matters, MarketingProfs

Display & Contextual Advertising

• Gmail Advertising: Gmail Sponsored Promotions vs. Managed Placements, www.wordstream.com

Domaining

• Keyword Tool to Find Domain Name Ideas, DomainInvesting.com
• Vienna is the first city with its own TLD, DomainIncite

Ecommerce

• 7 Simple Steps to Writing Product Descriptions that Sell, KISS Metrics

Internet Marketing Industry

• Social marketing firm Spredfast raises $32.5 million, Internet Retailer

Mobile/Local Marketing

• Mobile App Marketing Costs Hit Record Highs In 2013, TechCrunch
• On Christmas, Apple iOS drives five times more sales than Android, Internet Retailer

Social Media

• 2014 is Your Year: How to Be Popular on Social Media Platforms, brandxten.com
• 3 Simple Steps To Measuring Social Media Success, www.exacttarget.com
• 9 Tips For Getting Better Business Results From Social Media, Small Business Trends
• How to Become a Social Media Stand Out, www.searchenginepeople.com
• One Benefit of Having a Facebook Page That Most Business Owners Overlook, blogs.constantcontact.com
• The speed of the feed: Facebook’s real problem, Inside Facebook