Marketing Day: January 22, 2013
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012 Amid some accounting confusion last week tied to the sale of its Motorola Home property, Google announced quarterly and […]
Matt McGee on January 22, 2013 at 5:02 pm
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012
Amid some accounting confusion last week tied to the sale of its Motorola Home property, Google announced quarterly and full year revenues for 2012. Fourth quarter consolidated revenues (including Motorola) were $14.42 billion, which was an increase of 36 percent vs. last year and 8 percent over Q3 2012. For the full year 2012 Google […] - Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data
The world’s largest online retailer is now positioned to expand its advertising services. MIT Technology Review reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house advertising platform. Amazon has an unrivaled bank of data on online consumer purchasing behavior that it can mine from […] - Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster
Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: Unfortunately, at press time, […] - Marissa Mayer Trying To Repair Yahoo Image, Using Aggressive Recruiting Tactics
Yahoo CEO Marissa Mayer may be a little like Michael Jordan on the 1980s Chicago Bulls basketball team. Before they became a championship force in the 90s, Jordan was a star but without the supporting players who would eventually help him win NBA trophies. Mayer has been trying to build her own winning team, poaching […] - Want To Work At Google? Google+ Profile Integration Now Allows For One-Click Applications
Those looking to work at Google may now want to apply with the aid Google’s social network. On the Google jobs board, users are now prompted to enable Google+. Once enabled users can connect with other Googlers, star and save jobs they like and even apply with just one click. Once logged in, connections that […] - Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey]
More than two-thirds of marketers surveyed say they’re planning to spend more on data in 2013, and more than half percent say they’re planning to hire new employees for data/analytics jobs this year. That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved just […] - Facebook Search Graph To Impact Social Search
Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types of platforms, from television to radio to music libraries. The fact that search has always been lacking from Facebook has long been a source of criticism and frustration. Facebook Search Graph There’s […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Engine Land’s SMX West Speakers Posted. Register Today & Save!
- Bing Tags Expands, Makes Pages Linked To Your Profile Public
- Want To Speak @ SMX Toronto? Here’s How
- Google Panda Update Version #24; 1.2% Of Search Queries Impacted
- Analytics For The New Social Media Manager
- Keyword Research For Market Discovery: An Essential Tool For Export Marketers
- Google To Replace Black Top Bar With Gray Colored Bar?
- Report: 25 Percent Of Search Clicks Now From Mobile Devices
- Are Search Engines Driving Libraries To Extinction? Not Quite Yet
- Search Week: January 21, 2013
- As Google Evolves To Satisfy User Demands, Others Are Necessarily Marginalized
Online Marketing News From Around The Web:
Affiliate Marketing
- £9 Billion of Sales Generated by UK Affiliate & Lead Generation Industry, www.affiliates4u.com
- Q&A: Manning the Digital Trenches, www.affiliates4u.com
Analytics
- Bridging Social and Web: 6 New Google Analytics Reports to Gauge Overall Impact, simplymeasured.com
- Missing Analytics Data? It’s (Maybe) Not Your Fault, www.searchinfluence.com
- Webtrends Announces Partnership With Web Analytics Demystified, Internet Retailer
Blogs & Blogging
- 4 Blogging Basics For Online Retailers, Online Marketing Blog
- 5 Quick Cheat Plugins To Instantly Get Mobile Responsive Design For Any WordPress Setup, Search Engine People
- 7 Keys to Ecommerce Blogging Success, www.practicalecommerce.com
- Post Length and Engagement: The Content Marketer’s Dilemma, www.problogger.net
- The #1 Problem with Local Blogging & Local Content, Small Business SEM
- The best advice I ever received for my business, and my blog, www.businessesgrow.com
- The Ultimate Guest Blogger’s Guide for 2013, Search Engine Journal
- The Ultimate Guide to Advanced Guest Blogging, SEOmoz
- The Zen Of Better Business Blogging, tweakyourbiz.com
Business Issues
- Amazon will build a third warehouse in California, Internet Retailer
- Former Microsoft executive says CEO Ballmer culls internal rivals to retain power, Reuters
- Portrait of Twitter As A Young Media Company, John Battelle’s Searchblog
- Why Forbes is wrong about Tim Cook, Apple and Jony Ive, blogs.computerworld.com
- Yahoo Poised to Acquire Content Curation Site Snip.it, All Things D
Content Marketing
- How to Determine the Potential Size of Your Content Marketing Opportunity, www.copyblogger.com
- Sharpening e-retail with videos, Internet Retailer
- There Is No Wasted Content, www.cc-chapman.com
Conversion Optimization
- 5 Ways to Make Your E-Commerce Website Search Feature Convert, KISS Metrics
- Test Your Gut: 3 AB Tests from the Gaming Industry, www.getelastic.com
- Which Site Seal do People Trust the Most? (2013 Survey Results), baymard.com
Copywriting, Design & Usability
- Carousels: where visual design and customer experience collide, markcrowley.ie
- Stop Misusing Select Menus, uxmovement.com
Display & Contextual Advertising
- Connecting advertisers to Twitter users around the world, Twitter Advertising
- Facebook Ads Help: Proven Tips to Resolve Problems Quickly, AIM Clear Blog
- Mobile Makes Its Mark on Worldwide Facebook Ad Spend, eMarketer
- Remarketing in 2013 – PPC Chat Streamcap, ppcchat.co
Email Marketing
- How Feedback Loops and White Lists Play a Role in Your Deliverability, www.responsys.com
- My Email + Social Prediction Report Card: Mostly As and Bs…and a D, blog.returnpath.com
Internet Marketing Industry
- Ad Age’s 40 Under 40 in Marketing, Agencies and Media, Ad Age
- The Differences Between Agency and In-House Content Marketing Teams, Site Visibility
Mobile/Local Marketing
- Drilling Down on 2012 Mobile Predictions, blog.kelseygroup.com
- Microsoft’s Surface with Windows 8 Pro to go on sale February 9, www.zdnet.com
Social Media
- Google+ Communities: Where is the Value?, spinsucks.com
- 6 Ways Social Media Marketing Is Changing (For the Better), blog.hubspot.com
- 6 Ways to Help Fix Your Facebook EdgeRank Problem, 8pmwarrior.com
- Caliber’s Conflict of Pinterest campaign – a worldwide viral success, www.stateofsearch.com
- Social Brands Can’t Be Perfect Because Human Beings Aren’t Perfect., www.pammarketingnut.com
- Where is the Social Media Feedback?, digitalhighrise.com
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